RUN
See what the business actually kept.
Profit, stock and cash movement share one operating picture.- True profit with seller-owned costs
- Inventory and restock pressure
- Settlement-to-bank tracing
The self-serve Amazon operating system
Agency knowledge.
Software speed.
In your hands.
Cleave connects the knowledge, evidence and execution normally split across agencies and specialist tools. New sellers get a clear way forward. Experienced operators get their time and headspace back.
Built on live Amazon accounts Evidence stays attached
Connected account28 Jul 2026
01 / CLOSED-DAY BRIEF
Sales finished 17.3% ahead of the previous Tuesday.
Customers paid£3,759
Units ordered90
Compared with 21 Jul 2026+17.3% sales
From signal to work→
Open the product, stock, listing or campaign behind the signal.
Evidence stays attachedConnected-account daily snapshot · 28 Jul 2026 · rounded from the Cleave account feed
Live contextAmazon feeds, seller costs and bank reality
One operating loopUnderstand, decide and move the work
Traceable answersEvery conclusion keeps its evidence
Desktop + mobileThe same product context follows you
The whole system
One loop, from a product you just added to money in the bank.
Every other tool hands you an answer and stops. Cleave carries the same product, costs and evidence through the next step, and the one after that. Tap any stage.
One product. One loop.
A dashboard reports numbers. Cleave holds the decisions that change them — your costs, your orders, your rivals, your target ACOS — and feeds every one of them back into the next calculation round the loop.
A dashboard reports numbers. Cleave holds the decisions that change them.
Tap a stage
Cut out the operating drag
Your business should not live between handoffs.
Most sellers pay for this twice — once in retainers and their own hours, and again in the money that leaks while nobody is looking. The delay between a problem starting and someone noticing it has a price, and it is rarely small.
A real nine days on a live account
This campaign's ad bill nearly doubled. It sold £767 less for the extra money — and no dashboard said a word.
What it cost£500.92 → £973.75Nearly double, in nine days
What it bought580 → 598 clicks18 more, at nearly twice the price each
What it sold£3,179 → £2,412Down £767, while spend went up £473
Paying twice as much to sell less is the definition of money leaking, and nothing about the product explained it — units, revenue and rank all improved over the same days. It stayed invisible because account-wide cost per click barely moved, £1.09 to £1.15. Look at the account and everything is fine. The damage only exists one level down, which is exactly the level nobody checks daily.
Without an operating system
Seller CentralSpreadsheetAgency callSpecialist toolBack to the sellerCleave OS
Know what changed.See why it matters.Move the work forward.The Cleave operating loop
From signal to action, without losing the thread.
The system always starts with something you recognise and ends with something you can do.
Products · connected account01
- Ad spend, last 9 days£973.75
- Clicks bought598
- Units sold253
- Revenue£6,299.70
Pick any product and its campaigns come with it.
One system, three jobs
Run the business. Find the constraint. Build the response.
Cleave does not win by printing the longest feature list. It wins by keeping the same product, economics and evidence connected across the work.
DIAGNOSE
Find what is really holding a product back.
Move from account signal to the product, query or campaign behind it.- Advertising economics
- Search Query Performance
- Market and competitor context
BUILD
Turn the evidence into work.
Keep the product truth attached while building the response.- Listing copy and keyword lists
- Main, gallery and A+ creative
- Brand kits and video workflows
On your phone
It is an app, not a website that shrinks.
Add Cleave to your home screen and it opens like anything else on your phone — own icon, full screen, no address bar. Same account, same numbers, ready before your coffee is.
What Amazon owes right now, and when it lands.
- It installs. Add it to your home screen and it opens with its own icon, full screen, no address bar — not a website in a browser tab.
- It is the same account, not a cut-down one. Profit, stock, advertising, search terms and settlements are all there. The phone is where you check; the desktop is where you do the heavy work.
- It tells you when something happens. Sales notifications arrive on the phone, with the day's count on the icon.
- Long-press the icon to jump straight to what is running out, what each product really makes, or what Amazon actually paid.
Real screens from the live app. Account name and product names are held back — the figures are not.
Built in Cleave
The system that finds the problem also builds the fix.
Every image below came out of Cleave, generated from the live listing, the seller's own product photos and real search data — then checked against the actual packaging before it shipped.
Two brands, one system. Generated 17 Jul – 3 Aug 2026. Cleave never redraws a product label from imagination: renders are built on the seller's real packshots and zoom-checked word by word before anyone sees them.
Proof, not theatre
Follow the money all the way to the payout.
A sales chart tells you an order happened. Cleave keeps going — through every referral fee, fulfilment fee, refund and advertising charge — until what is left matches the payout Amazon actually transferred, to the penny.
- Order-level evidence stays visible
- Every deduction keeps its statement line
- Missing data says it is missing—never guessed
Customers paid£43,364.191,054 orders · 1,116 units
Amazon deducted−£17,068.72Referral · fulfilment · ads · refunds
Payout£26,295.47Transfer confirmed by Amazon
Customers paid£43,364.191,054 orders · 1,116 units · 19 Jul – 2 Aug 2026
Reached your account£26,295.4760.6p of every pound · transfer confirmed by Amazon
Hover any band to name it. Every one is a real line on the statement.
- Reached your account£26,295.47
- Referral fees−£7,783.44
- Advertising−£4,837.03
- FBA fulfilment−£3,325.95
- Refunds, net of fee credits−£767.84
- Digital Services Fee−£225.63
- Shipping chargeback−£145.31
- Storage, removals, inbound−£111.11
- Liquidations−£1.20
- Inventory reimbursements+£128.79
One real Amazon settlement, 19 Jul – 2 Aug 2026 · Amazon.co.uk · GBP. Customers paid minus deductions equals the payout with a residual of £0.00. Account identity is deliberately omitted.
Built by Jack2MediaAgency knowledge, made usable
Built by the people doing the work on live seller accounts.
Cleave began as the operating layer we wanted inside our own Amazon agency: one place where a number keeps its source, a recommendation keeps its reasoning, and a decision can become work without another handoff.
Want a team to run it with you—or for you?Meet Jack2Media
Questions worth asking
Before you connect an account.
Is Cleave a replacement for Seller Central?
No. Seller Central remains where Amazon-native administration happens. Cleave is the seller-owned operating layer that connects Amazon data with costs, bank reality, analysis and workflows beyond Amazon's boundary.
Is this only for experienced Amazon sellers?
No. Cleave uses simple defaults and plain-language conclusions, then reveals deeper evidence and controls when they are needed. Beginners and experienced operators use the same system at different depths.
Does Cleave invent recommendations when a feed is missing?
No. Missing or delayed data is labelled as such. Cleave may show disclosed arithmetic derived from connected sources, but it does not fabricate a figure to fill an empty space.
Does Cleave replace an Amazon agency completely?
Cleave is designed to remove a large amount of routine analysis, coordination and execution that sellers currently outsource. Bespoke strategy, negotiation and human judgement still have a place; the goal is to let the seller own far more of the operating layer.
Early access
Put the operating knowledge in your hands.
Join the first group of sellers and agencies getting hands-on access to Cleave.
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